Facebook is facing off with U.S. courts once more, reports TechCrunch. However, this time it has nothing to do with bullying websites TeachBook or PlaceBook into changing their names because they dared to use the word “book.”. The U.K. company called CIS Internet Limited left off with this in 2008, where now Facebook is trying to get “face” to be a trademark name. {Facebook has purchased CIS’s trademark application and is moving forward|Facebook wants to move forward with the CIS’s trademark application it bought|Facebook bought an application that was trademarked by CIS and now wants to move on|Facebook hopes to move forward with things. It already bought CIS’s trademark application. Resource for this article – Facebook wants to get a trademark
Facebook wants to trademark “face.” This is not news to many. In terms of corporate branding, trademarks are a big deal, but from time to time things get just a little out of hand. The word “ganja” was once in a court case for trade marking. The website Fark.com once attempted to trademark “NSFW.”. And then there’s Snooki from “The Jersey Shore,” who tried to trademark her nickname so that nobody else could cash in on that train wreck of a brand. There is a good chance Facebook won’t get the “face” trademark it wants.
There isn’t an approval from Aaron Greenspan
The same Aaron Greenspan who once claimed that he helped Mark Zuckerberg create Facebook is against the company’s attempt to trademark “face.”. Greenspan’s business Think Computer created a mobile payments app called FaceCash, and if Facebook gets its desired “face” trademark, Greenspan would need to pay. Also, Apple has a Facetime video calling app that the iPhone 4 has which would make them owe money. Most people, including Greenberg, would rather be able to use the word “face” in products.
Facebook needs to move on now
Considering how aggressive Facebook has been in defending its trademarks in the past, there’s little doubt that it will pursue unlicensed “face” users with atomic fury. Everyone that uses “face” may have to be careful, including those who don’t even want to run a business, or Zuckerberg might get them. Consider the movie “Face/Off” staring Nicholas Cage and John Travolta, or even consider the novel “Face of Another” by Kobo Abe. See how much trouble they got into over faces? Even a Tleilaxu face dancer from the “Dune” books wouldn’t be able to hide.
Find more information on this subject
FACE
tarr.uspto.gov/servlet/tarr?regser=serial and amp;entry=78980756
TechCrunch
techcrunch.com/2010/08/26/trademark-face/
Wikipedia
en.wikipedia.org/wiki/Trademark
No comments:
Post a Comment