Will Google Editions kill the iPad? Slay the Kindle? Google Editions is a browser based upon e-book platform that could keep Apple and Amazon looking for some low interest loans. The launch date of late June or July for Google Editions was announced earlier this week. Google Editions is a digital publishing service offering books that customers can read on any device and purchase from whoever it is that wants to sell it to them, unlike Amazon and Apple. But publishers may be probably the most excited about Google Editions e-books. Also, Google Editions, in contrast to Amazon and Apple business, will let publishers name their own prices.
eBooks by Google Editions
The Google Editions debut was announced at Random House’s New York offices by Chris Palma, Google’s strategic partner development manager. The Wall Street Journal says Google Edition users will be able to read Google Editions e-books they discover through Google’s book-search. Google Editions may also allow book retailers — including local independent shops — sell Google Editions on their own online websites and let them keep many of the cash.
The Google Editions launch date
The Google Editions launch date is emerging as a severe threat to the goals of Amazon and Apple to dominate e-publishing. Right now, Amazon already has a lot more than 500,000 titles for its kindle device. There are tens of thousands for the iPad and counting. A much larger selection than Amazon or Apple, Google has already digitalized 12 million books. Consumers can only purchase Kindle titles at Amazon or iPad titles at Apple. Any device that has a browser can access Google Editions since titles can be accessible everywhere.
E-pub for Google Editions
In a few months Google Editions e-pub could turn the entire publishing world — online and in real life — upside down. In an article that was published in the New Yorker in April, Dan Clancy of Google Books said that in trying to dominate the market, Amazon and Apple were taking the wrong approach to business online. “It's much more of an open ecosystem, where you find a way for bricks-and-mortar stores to participate in the future digital world of books,” he said. “We're quite comfortable having a diverse range of physical retailers, whereas most of the other players would like to have a less competitive space, because they'd like to dominate.”
Amazon reality check
One of the best things about Google Editions is that it lets publishers set the price of their books, and gives local bookstores a chance to compete with behemoths like Amazon, Apple and Barnes and Noble. The book pricing policy of Amazon is causing ill-will in the publishing world. Because Amazon is insisting on selling e-books for a flat $ 9.99, they’re actually losing money. The New Yorker reports that with 80-90 percent market share, Amazon thinks it can later bend publishers to its will.
Will Google Editions kill the iPad?
Will Google Editions be the iPad killer? With the Google Editions launch date approaching, it was reported by the Wall Street Journal that publishers haven’t officially agreed to participate, but most industry insiders think it's an offer they can’t refuse. Publishers need a lot more outlets to sell books. Even a bookstore on the corner will make cash on millions of titles. And you do not have to purchase a Kindle or an iPad to read them. So what would be the reason to?
Resources
Wall Street Journal
http://online.wsj.com/article/SB10001424052748703866704575224232417931818.html?mod=WSJ_business_LeadStoryCollection
New Yorker
http://www.newyorker.com/reporting/2010/04/26/100426fa_fact_auletta
publishers set the price of their books
http://news.cnet.com/8301-1023_3-10444878-93.html?tag=mncol;txt
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