Both beer and wine are being added to the menu at one Seattle Starbucks store. The beer and wine might or may not be offered at other Starbucks stores. For Starbucks, this could really well be an intelligent business move. Northwest producers are viewing this as a big possibility also.
Starbucks with beer and wine
Beer and wine became, yesterday, something that the E. Olive Way Starbucks shop in Seattle begun to sell. As of right now, this is the only Starbucks store with an expanded menu, however industry watchers expect that if it goes well, this could well be expanded to numerous stores. Starbucks is going to do well. It had been a good move to make. The business for Starbucks within the afternoon is dead. About 70 percent of business comes in before 2 p.m. Starbucks needs a lot more afternoon business although it did get some more business by offering the “treat receipt” push which let customers get a $2 drink if they came in after 2 with a receipt from that morning. The beer and wine being sold might increase afternoon business dramatically. This may lead to an increase in same-store sales as well.
Northwest gives chance to producers
Selling beer and wine from Starbucks is a good thing for Northwest wineries and breweries. It is an opportunity within the making. You will find numerous Northwestern vineyards at the E. Olive Way shop. Incorporated are Ste. Michelle and the Hedges Family Estate. Northwestern brews of beer are being sold as well. Much the way Starbucks introduced varietal coffees to the world, it could well introduce varietal wine and beer to a wider audience.
Putting a price on the beer and wine at Starbucks
There is the concern of cost when it comes to wine and ale at Starbucks. Numerous want to know if it will be expensive. Starbucks officials have been quoted as saying that even the best cup of coffee would cost less than a mediocre glass of wine. However, Starbucks has had a large hand in getting Americans to order a triple-shot no-foam double-chocolate mocha instead of just “coffee.”. With $4 coffee drinks being normal, are customers going to need a no payday loans no fax to pay for wine?
Articles cited
Beyond the bottle
beyondthebottle.com/blog/2010/10/starbucks-serving-wine-beer-seattle.html
Newsfeed.com
newsfeed.time.com/2010/10/19/from-one-addiction-to-the-next-starbucks-to-offer-beer-and-wine/
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