Quick, in 140 characters or less, just what do promoted tweets mean for most Twitter users? Promoted tweets are the first of a planned group of Twitter advertisements that will appear as highlighted search results. Overwhelmingly, Twitter chatter is negative towards promoted tweets, but Twitter can’t last forever on instant cash loans from venture capitalists.
Promoted tweets will work on search results
The Promoted Tweets advertising system is built to appear much like Google advertisements, only more “organic”. Contextually relevant results will show at the top of search.twitter.com results. For example: searching Twitter for “latte” might show results from Starbucks above the current Twitter chatter. At least five companies have already signed up for Promoted Tweets, including Sony, Starbucks, Best Buy, Bravo, and Red Bull.
Twitter users will rate Promoted Tweets
The basis of Promoted Tweets is the advertising will depend on tweets that would be posted by the companies anyway. The hope is that twitterers will reply, bookmark, or retweet the promoted tweets. Tweets that do not get interaction could be removed from the list of promoted tweets. Debt settlement relief might be in the future for Twitter if the promoted tweets program is successful.
Plans for the growth of Promoted Tweets
Eventually, promoted tweets will be displayed in places other than search results. Twitter has outlined expansion of promoted tweets, should the program be successful. The business account’s promoted tweets can be “injected” into timelines. The promoted tweets will also be shown by apps created by companies who choose to hire a dedicated programmer.
The financial reality of Promoted Tweets
Promoted tweets is the first program Twitter will make an effort to monetize the website. Created in 2006, the site has stubbornly refused to create revenue in any major way until now. The head of Twitter, Biz Stone, has said they wanted to create value before revenue. By announcing Promoted Tweets, it appears Twitter can be looking for a way to give investors a return on their $ 57 million investment. If the addition of advertising to other social networks is any indication, users will probably be fine with advertising supporting their favorite service.
Sources:
PC Magazine
Wikipedia
PC World
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